Several factors can cause your skin to lose its glow, such as sun damage, acne scars, hormonal changes like melasma, a buildup of dead skin cells, dehydration, and exposure to environmental pollutants. All of these can contribute to a tired or uneven appearance.

Yes. Brightening refers to enhancing your skin’s glow and improving texture and tone. Lightening usually means fading dark spots or reducing hyperpigmentation. Whitening often involves bleaching agents aimed at lightening the overall complexion, and it can be harsh or harmful depending on the ingredients used.

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Some of the most effective ingredients include vitamin C for radiance, niacinamide for evening out tone, alpha arbutin and kojic acid for pigmentation, glycolic acid and lactic acid for exfoliation, and retinol or tretinoin for skin cell turnover. Natural ingredients like licorice root and azelaic acid also help fade discoloration over time.